Legends XII, the mecca of all Flair bartending competitions will return to Las Vegas, Nevada March 7 - 9 2010.
This invite only Flair bartending competition is one of the most intense Flair bartending competitions to date. With qualifying rounds in Speed, Accuracy and Flair. Along with for the Finals Speed, Accuracy, Working Flair and Exhibition Flair. That's alot of rounds to practice and only the best of the best are honored to make it to the stage on finals night.
Could it be you this year? Who knows... but you will have to start practicing now if you want to have a chance. With both Delpech brothers retired from this event. We are guaranteed a new Legends Champion for 2010. Could it be Dario, Danilo, Cao... or someone new?
We will find out soon enough. Good luck to everybody and we will see you there!
To get your copy of the Legends XI DVDs
you can start by clicking HERE.
THE VOTING POLLS ARE OPEN! By Rob Husted
The 2009 FBA Awards
will be presented at the LEGENDS of BARTENDING Registration Meeting in
March 2010. In the past the FBA Awards
have been determined by the FBA Staff
and FBA National
Representatives around the world. For the 2010 awards the FBA Members
will vote on the FBA Awards.
All FBA Members
can cast their vote on the FBA Awards
page in the FBA Members
Lounge. The ballets will be open until February of 2009. You must be an
active member to vote. (Don't forget to vote for Flairbar.com for
the voice of Flair).
THE WAIT IS OVER!
The Legends XI DVDs are Here... By Rob Husted
Just in time to start practicing for Legends XII! The wait is over... See how the Pros Qualified and compete. The Legends XI Qualifying & Finals DVD is here! See all the Qualifying Flair rounds as well as ALL of the Final Rounds including Accuracy, Speed, Working Flair, Exhibition Flair & Tandem. Complete with tons of bonus footage & more. Be sure to pick up the Qualifying DVD which Features the "Flairbar.com Show with Ben Rose" which takes you even further behind the scenes.
Get the official Legends XI Finals DVD as well as the official Legends XI Qualifying Day & Extras DVD all professionally and beautifully edited Flairbar.com style in this one of a kind professional DVD package. See much more then just a Flair clip posted on You Tube. "Be a V.I.P. and order all there is to see!" No one else takes you behind the scenes and delivers all the action with multiple camera angles and more like Flairbar.com!
You can get your copy of this full feature packed DVD
by clicking HERE.
BRUCE WILLIS STAKES CLAIM IN BELVEDERE! Press Release
Belvedere has strengthened its relationship with Bruce Willis, selling him a 3.3% stake in the troubled wine and spirits firm.
The sale, for an undisclosed sum, will not result in Willis taking a seat on Belvedere's board, Dow Jones said today (22 December), due to "technical reasons", according to company head, Jacques Rouvroy.
As part of the deal, Willis will promote Belvedere's Sobieski vodka brand in North America in a "multi-year" agreement.
In April, Belvedere initially announced its partnership with Willis, which sees the actor appear in a Sobieski advertising campaign and at events in selected markets throughout Europe and China.
Belvedere has had a tough 2009, having only gained approval for a relaunch plan last month. The firm was placed under bankruptcy protection in France in July 2008.
THE BITTER TRUTH COMES TO THE US! Press Release
German bitters company The Bitter Truth is to launch its products in the US through a partnership with Domaine Select Wine Estates (DSWE). The first shipment will arrive in the country later this month and will be handled through DSWE's Classic and Vintage Artisanal Spirits Portfolio.
All bitters are priced at US$15.95 for a 200ml bottle. The initial US launch will be in 16 states including California, New York, Florida and Texas. Founded in 2006 by mixologists Stephan Berg and Alexander Hauck, The Bitter Truth portfolio includes Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters, Bittermens Xocolatl Mole, Grapefruit Bitters, Orange Flower Water and Jerry Thomas's"Own Decanter Bitters".
Company co-founder Stephan Berg said: "Finding the right importing and distribution partner has been our greatest challenge. The Classic and Vintage Artisanal Spirits Portfolio has the background in speciality spirits and nationwide reach that we need in order to make this a success."
DIAGEO'S JOHNNIE WALKER DOUBLE BLACK
Press Release
Product Launch - TRAVEL RETAIL: Diageo's Johnnie Walker Double Black 12 January 2010 | Source: just-drinks.com editorial team Johnnie Walker Double Black Johnnie Walker Double Black view 2 related images Diageo's Johnnie Walker Double Black Category - Scotch whisky, blended, abv 40% Available - From this month Location - Tested at six international airport locations - Bangkok, Dubai, Lebanon, New York (JFK), Singapore and Sydney - over a five-month period, which runs to the end of June, with six select retail partners: Beirut Duty Free, Dubai Duty Free, DFS Singapore, International-Shoppes Duty Free, King Power International and Nuance
Price - The one-litre bottle of Johnnie Walker Double Black will retail "at a 15%-20% premium to Johnnie Walker Black Label" The Johnnie Walker Double Black blend is created using peaty west coast whiskies. The test launch will be supported in stores by “extensive high-impact visibility”, sampling and hostess support.
DIAGEO'S GOES MOBILE
Press Release
Diageo has launched a mobile version of its website thebar.com, designed to help consumers "plan and shop on any budget".
The mobile site will offer a drink recipe database, supported by the Diageo portfolio, the company said this week. "We are very excited about the next evolution of thebar.com which provides industry leading consumer information for every drink occasion," said Kristin Ganong, VP, digital strategy & relationship marketing, Diageo.
"More than 60m people are using the internet on their mobile devices and we want this site to be the immediate resource they go to when they are shopping for wines, spirits, beer, recipe ingredients or any responsible hosting needs." Information offered on the site includes: drink recipe content, a "drinks solutions" tool, a store locator and seasonal offers.
Bacardi Brown-Forman has unveiled a global print campaign for its Bombay Sapphire gin brand. Entitled 'There's Something Inside', the campaign, which launched on December 22nd 2009, features a series of 'botanical' images inviting consumers to "discover more about themselves by looking inside".
The images include photography of each botanical ingredient of Bombay Sapphire, alongside portraits of individuals that have "achieved success" in their respective fields. The first two individuals to be featured in the campaign are UK lawyer turned menswear designer, Duncan Quinn, and New York based tabla protégé, Suphala. Bombay Sapphire global marketing manager, Raquel Faria said: "Bombay Sapphire wouldn't be Bombay Sapphire without its beautiful blue bottle. And the same can be said about its 10 botanical ingredients which is why we are talking about each one of them in the new campaign". She added: "We were the first gin to highlight all of our botanicals by listing each of them and their provenance on the bottle." 'There's Something Inside' will launch in select European markets before being rolled out globally in 2010.
